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JINGLE POWER!
A well crafted radio jingle can lock a song in the listeners mind for life.
That is powerful! And what a marketing weapon.
Right now think of jingles that you remember. They are usually fun, rhymed tunes that stop you
with a unique sound.
The jingle also needs to drive home the selling message. This usually is
the phone number like in "648-8888, Pizza Hut Deliver!"
It's simple.
Yet powerful.
It appeals to your emotions. Your mind remembers it and then with no will of
your own, keeps on singing the jingle in your head.
A great jingle has a hook. A reason to listen.
It is like a serenade to the soul.
The music catches the ear of your audience and does not let go.
A memorable jingle- you just can not get out of your head.
Like it invades the brain and nests somewhere.
Like Mr. Clean. It's jingle ran over 50 years ago and
it's still running!
The right tune and musical instruments play a role in remembering the jingle.
If the music is played up to high, you don't
hear the singer. Or if the singer does not clearly
pronounce each word clearly - the jingle does not work.
Words come and go, and are hard to remember in a row.
But when you say it in a jingle it becomes way more memorable.
Music has a way a pulling awareness and is a very powerful
marketing tool.
Coby Neill
Coby Neill Creative
Graphic Design, Creative Direction and Marketing Assistance.
websites • jingles • ads • brochures • logos • posters • billboards
417-379-0535
Building your brand and growing your business in 2009.
Websites
www.cobyneillcreative.com
http://bulldogradiospots.ning.com/
http://www.jamuse.com/ViewProfile.aspx?userID=890
http://creativewebsites.ning.com/profile/ulppmkn3mtru
51 REFERRALS — http://www.linkedin.com/myprofile?trk=hb_side_pro
That is powerful! And what a marketing weapon.
Right now think of jingles that you remember. They are usually fun, rhymed tunes that stop you
with a unique sound.
The jingle also needs to drive home the selling message. This usually is
the phone number like in "648-8888, Pizza Hut Deliver!"
It's simple.
Yet powerful.
It appeals to your emotions. Your mind remembers it and then with no will of
your own, keeps on singing the jingle in your head.
A great jingle has a hook. A reason to listen.
It is like a serenade to the soul.
The music catches the ear of your audience and does not let go.
A memorable jingle- you just can not get out of your head.
Like it invades the brain and nests somewhere.
Like Mr. Clean. It's jingle ran over 50 years ago and
it's still running!
The right tune and musical instruments play a role in remembering the jingle.
If the music is played up to high, you don't
hear the singer. Or if the singer does not clearly
pronounce each word clearly - the jingle does not work.
Words come and go, and are hard to remember in a row.
But when you say it in a jingle it becomes way more memorable.
Music has a way a pulling awareness and is a very powerful
marketing tool.
Coby Neill
Coby Neill Creative
Graphic Design, Creative Direction and Marketing Assistance.
websites • jingles • ads • brochures • logos • posters • billboards
417-379-0535
Building your brand and growing your business in 2009.
Websites
www.cobyneillcreative.com
http://bulldogradiospots.ning.com/
http://www.jamuse.com/ViewProfile.aspx?userID=890
http://creativewebsites.ning.com/profile/ulppmkn3mtru
51 REFERRALS — http://www.linkedin.com/myprofile?trk=hb_side_pro
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