2009 AUSTRALIAN NATIONALS MARKETING PROPOSAL
Darren Morgan Racing (DMR) is looking to form new partnerships for the opening round of the 2009/2010 ANDRA Top Fuel Championship season. DMR is proposing single event partnerships at the 2009 Australian Nationals held in Sydney, one of the most prestigious events held on the Australian Drag Racing calendar. These partnerships are aimed at generating sales and exposing our partners to new and exciting markets. This is a huge opportunity to develop new relationship with DMR, gauge the effects of a DMR marketing package and explore future marketing ideas with DMR. DMR has many modes of promotion available that will lead to local exposure at the racetrack and even greater exposure nationally through television coverage on the ONE HD and TEN networks.
Ultimately, DMR is offering a low cost alternative to television advertising, where for a far cheaper price of TV advertising, you can be exposed to live event promotion and hours of High Definition television coverage, as part of Australia’s highest, exposed form of motorsport. The high quality of the new ONE HD shows is the talk of the Australian Motorsports world with huge amounts of exposure been delivered to the teams and their partners.
The 2009 Nationals to be held at Western Sydney International Dragway on 13-15 September 2009 is the opening Top Fuel event of the ANDRA Championship series. Running over three days it will attract a crowd in excess of 40,000 spectators and generate over 10 hours of television coverage on the One HD and TEN networks of which Top Fuel and Darren Morgan Racing will feature prominently. The event is a full round of the ANDRA championship featuring every bracket from Junior Dragsters to Top Fuel.
DMR will also be hiring corporate hospitality facilities for its partners for this event. WSID’s corporate facilities are an excellent way to watch the event in a fully catered environment. This innovative feature enables DMR and their partners to forge new relationships and continually develop existing ones. It can also be utilised by our partners as a reward scheme or promotional tool. It features DMR merchandise for all guests; exclusive tours of the DMR pits and Darren will be available to answer all your questions throughout the event.
This blog is to express interest in a potential partnership. The DMR information book (available by email) highlights the volatile, exciting nature of Top Fuel racing, but more importantly highlights the advantages of a DMR partnership, ranging from live corporate hospitality to hours of explosive High Definition television coverage. The mind goes into overdrive when thinking of the many marketing opportunities from advertising to cross promoting.
DMR can tailor a package suited to your company’s requirements. The team has many methods of promotion that can be developed for your needs. These could include DMR attending a promotional show or company event on your behalf or possibly developing an integrated advertising package featuring the DMR team. There are various other promotional activities that could be employed to increase your exposure during the event. The opportunities are endless.
Contact Brenton Edwards on 0416 208 808 or brenton@darrenmorganracing.com.au
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